Pharrell’s auction house Joopiter is back on its collector-core grind — but this time, it’s watches, not wardrobes. After headline-grabbing drops like the time you could literally buy Kid Cudi’s closet, Joopiter has pivoted from rare fashion grails to serious investment timepieces. The Art of Time: Rare & Coveted Watches marks Joopiter’s first foray into the watch world — and they didn’t hold back: 27 timepieces spanning nearly a century.
Curated by Joopiter’s global head of sales, Caitlin Donovan, the lineup is built for the kind of person who says “I read auction catalogs for fun”—and actually means it.
Even if you’ve never touched a tourbillon, you know the names: Richard Mille, Patek, AP, Rolex — they live rent-free in rap lyrics. But here’s the thing: not all “Millies” are equal. A Presi isn’t just a Rolex, and a Daytona’s not just for the racetrack.
Do you need to know the difference? Ha—definitely not. But it’s the kind of knowledge that perfectly matches the absurd flex of these watches… and the rappers who keep name-dropping them.
Here are the 10 most expensive watches that sold—and why they’re worth both the hype and the price tag.
10. Louis Vuitton Monterey II “LV2”
Sold for: $25,000
This is the only watch on the list that you won’t hear in a song, but the LV Monterey II’s ties to the culture run deep. Tyler, the Creator was spotted wearing a vintage edition in 2023, around the same time his longtime friend Pharrell took over as Louis Vuitton’s menswear creative director.
The one sold at Joopiter wasn’t vintage like Tyler’s—it hit the runway in the brand’s Fall/Winter 2025 show and was never officially released, making it an ultra-rare edition.
Originally designed in 1988 by Italian architect Gae Aulenti and produced by Swiss watchmaker IWC, the Monterey II was one of the first-ever LV timepieces. And word is, a re-release could be on the horizon—especially after a solid gold version was shown to VIPs at Paris Fashion Week 2025.
9. Piaget for Cartier Tank “Coral Dial With Onyx”
Sold for: $27,500
Cartier and Piaget are already name-dropped royalty in rap lyrics and this watch brings both brands together. Manufactured by Swiss watchmaker Piaget in the 1970s, the solid 18k yellow gold case is embedded with coral and onyx, framing a coral dial that feels more art piece than accessory.
It’s not just rare—it’s one of one. Hard stone watch cases are already uncommon, but Joopiter speculated this might be the only Piaget watch ever made with both coral and onyx. It’s Future’s “Cartier wrist, Cartier watch, Cartier diamond buff” meets Pusha T’s “on the same arm as my Piaget”—in watch form.
8. Audemars Piguet Bamboo “Black Diamond”
Sold for: $28,125
Crafted in solid 18k white gold and set with 112 diamonds, this Audemars Piguet Bamboo is luxury disguised as subtlety. The segmented bezel and bracelet mimic bamboo stalks, giving it an organic silhouette that’s both elegant and unisex.
It’s not the “two-tone AP, yeah, I’m bussin’” that 42 Dugg flaunted on “We Paid,” but it’s got a duality of its own. While full pavé and cross-hatch gemset dials are more common, this one stands out for its darkened face—black in most lights, deep midnight blue in sunlight. A quiet flex that hits different depending on the angle.
7. Rolex Day-Date “Bark Ferrite”
Sold for: $28,125
Although Rolex debuted the Day-Date back in 1956, it remains one of the most iconic luxury sports watches in the game. You might assume an iced-out Rollie holds more value than a clean, minimalist model like this “Bark Ferrite”—but it’s actually the opposite. Adding aftermarket diamonds can tank the value of a classic like the Day-Date, often dubbed a “presi” thanks to its signature President bracelet.
What makes this one special is the rare ferrite hardstone dial, which shimmers like a meteorite, paired with a bark-finished bezel and matching bark-textured center links. When rappers name-drop their Presis—like A$AP Ferg’s “Tourneau for the watch, presi Plain Jane” or Playboi Carti’s “The presi’ set on me plain, I’m on some naked type shit”—this is exactly what they mean.
6. Franck Muller Crazy Hours Color Dreams Tourbillon
Sold for: $31,250
Before Richard Mille had rappers fighting over wrist time, there was Franck Muller. He built a name off bold moves—oversized numbers, bright colors, and curves that made his Cintrée Curvex case instantly recognizable. This Crazy Hours Color Dreams Tourbillon might be the best example of why he’s called “The Master of Complications.”
It scrambles time—literally. The hour numerals are out of order, and the hour hand jumps unpredictably at the top of each hour. Add a full tourbillon and a technicolor dial, and you’ve got controlled chaos on the wrist.
Like Lil Uzi Vert said, “That jeweler made me proud of my wrist, Franck Muller made me proud of my wrist.”
5. Rolex Daytona “Sodalite”
Sold for: $43,750
The Rolex Daytona “Sodalite” flipped the script on what was once a no-nonsense chronograph for race car drivers. As the first Daytona ever cased in white gold—and the first to feature a stone dial—it marked a turning point in Rolex’s move toward true luxury. The swirling blue sodalite face with diamond hour markers looks like a frozen ocean under glass, rare and unmistakable.
Collectors and rappers alike obsess over Daytona dials, with different face colors signaling exclusivity and status. As Westside Gunn put it, “Daytona, different color face on the Ro’”—a nod to exactly this kind of heat. Known as ref. 16519, this model hails from the coveted “Zenith” era (1988–2000), when Rolex first introduced self-winding Daytona movements and turned the driver’s watch into a collector’s prize.
4. Cartier Tank Cintrée “NSO”
Sold for: $62,500
Lil Baby might have the bankroll to rap “Cartier watches for everyone ’round me,” but that still doesn’t touch this watch.
This Tank Cintrée—ref. WGTA0090—isn’t in Cartier’s catalog or even on most collectors’ radars. It was never released to the public. It came out of Cartier’s now-retired New Special Order (NSO) program, meaning someone had the taste, clout, and connections to convince the maison to make it custom. That alone makes it a power move.
The result? A yellow gold Cintrée with a deep blue dial, white lacquered Arabic numerals, and a chemin-de-fer track tying it all together. Blue dials on a Cintrée are already rare. But this one—with its wild layout and perfect proportions—might be the only one of its kind.
3. Rolex Day-Date “Platinum Baguette Lapis Lazuli”
Sold for: $125,000
The Rolex Day-Date isn’t technically called the “President” or “Presi”—that’s just the bracelet. But when Future rapped, “And the presidential is a day-date,” he might as well have been talking about this one. Crafted in platinum, the ref. 18366 is maxed out with 24 baguette diamonds on the bezel and a rare lapis lazuli dial that looks like a frozen galaxy.
Released in the late ’80s with Rolex’s upgraded caliber 3155 (aka the “double quickset”), it was the first Day-Date to pair platinum with a stone dial at this level of spec. The lapis brings that signature royal blue, flecked with gold and white—and the fact that it’s survived without a single crack? Almost unheard of.
2. Richard Mille RM030 PSG
Sold for: $137,500
This Millie came just $12,500 short of matching Gunna’s “Hundred-fifty plain Richard Millie (no cap)” flex on “Heatin Up.” Still, it was the second most expensive watch sold—for good reason. The RM030 took four years to develop thanks to its patented declutchable rotor, a technical innovation designed to prevent overcharging the mainspring (a problem most people didn’t even know existed).
The PSG edition takes things even further. Built with TZP-N ceramic and Quartz TPT—basically bulletproof materials—it swaps the usual branding for Paris Saint-Germain’s logo. Mille rarely does co-branded pieces, and only 100 of these exist. The RM030 PSG doesn’t scream “I’m a fan.” It whispers, “I probably own part of the team.”
1. Patek Philippe Celestial 6104R
Sold for: $387,500
“I flooded out my Patek with baguettes,” rapped 21 Savage—but he wouldn’t have needed to if he copped this. The Celestial 6104R doesn’t just drip; it orbits.
Wrapped in rose gold and framed with baguette-cut diamonds, this Patek Philippe turns astronomy into high jewelry. At its center is a rotating celestial chart that shows the exact night sky over Geneva, complete with the moon’s phases, orbit, and even the passage of Sirius—in real time.
Descended from the Star Calibre 2000, a millennium-era pocket watch built like the Hubble telescope, the 6104R translates that cosmic poetry into a 44mm wristwatch. Fitting for its astronomical price tag—but what’s even crazier is that it’s the only diamond-set version of the model still in production today. Retail? Over $500,000…if you’ve spent enough with Patek to even be offered one.
