Drake isn’t just a hitmaker whose songs dominate the charts year-round—he’s also a cultural force known for meme-worthy moments and record-breaking tours. But beyond the music and viral moments, he has consistently used his platform for philanthropy.
His generosity dates back over a decade, from donating $30,000 to a learning center in Cassava Piece, Jamaica, in 2010 to contributing $10,000 to Dixon Hall, a community organization in his hometown of Toronto. More recently, during his It’s All a Blur Tour, Drake gave away $400,000 in cash and gifts to fans. On the Big as the What? Tour with J. Cole, he kept the bands flowing—donating $100,000 to a woman who had just completed chemotherapy and awarding a superfan free concert tickets for life.
“The way we give back is legit. It’s on the ground…It’s not so you guys can all double tap and say, ‘Wow,’” he said in a 2019 Rap Radar interview.
Time and time again, The Boy has shown his commitment to his fans and the communities deserving of attention. Recently, on his DRIZZMAS stream, he revealed that he had an idea inspired by his “God’s Plan” music video to develop a charity-based TV show and pitched it to Jeff Bezos.
Drake gives back with DRIZZMAS
This holiday season put Drake in an especially generous mood. The day after Christmas, he teamed up with controversial streamer Adin Ross to host DRIZZMAS on his official Kick stream. Like a kid eagerly waiting to unwrap a new iPad, Drake could hardly contain his excitement, hyping up fans on Instagram the day of the stream.
“I can’t even sleep. We are blessing so many people it’s the greatest feeling in the world … I am READDDDDDDY,” he posted via his Stories.
And deliver he did. Champagne Papi gifted a brand-new car and $25,000 to a Chicago firefighter and father of three, handed $250,000 to a mother and med student struggling with debt, and surprised another mother—who had recently lost one of her sons—with a dream vacation.
The stream was packed with viral moments, from Ross playfully calling Drake “unc” to unexpected revelations about the Drake/PND album. But one of the most talked-about moments of the night came when he shared one of his “lifelong dreams.”
“God’s Plan”: The TV Show
“You see what we are doing tonight, right? This is a thing that I have wanted to do ever since I shot that video. I asked Jeff Bezos — no disrespect to Jeff Bezos — but the word I got back was that he didn’t want to do it … I want to do God’s Plan, the TV show. Ten episodes a year. I want to travel worldwide,” Drake shared on the stream.
“I know that there is a lot of billionaires out there, people who have a lot of money, who don’t get a chance to put a face to their charitable actions … Sure, we can go to the club and say ‘Oh, how many bottles are you buying? Whose yacht is bigger in St. Barts?’ But I want to make my show about ‘How much are you pulling up to the show and giving away,’” he continued.
The 2018 music video had a budget of $996,631.90, which was given away to those who needed it most. Some lucky recipients included Miami Senior High School ($25,000 donation and new uniforms), University of Miami student Destiny James (who received a $50,000 scholarship), and families in the Miami area who were gifted wads of cash.
“The song itself is great, but the video gave it a whole new life and meaning, and I think it reminds people that there are a lot of ways you can make a difference in other people’s lives,” Kevin Durant said back in 2018.
Bezos hasn’t addressed Drake’s comments, but he certainly has the right platform (Amazon Prime) to make it happen. Beyond the life-changing impact of the show’s potential, the televised generosity could inspire fans at home to give back—whether through donations, time, or resources.