This article was created in partnership with Trade Genius. All opinions expressed are our own.
On the morning of January 19th, nearly 89% of President Trump’s net worth—an estimated $58 billion—came from his newly launched meme coin. On paper, he was one of the world’s 25 richest people, largely thanks to a financial asset that didn’t exist three days prior.
Barstool Sports founder Dave Portnoy also cashed in. He invested $500K in $TRUMP coin and sold it a day later, after its value had increased by 200%, pocketing a casual $1 million.
But the Trump mania isn’t just for the wealthy. Apps like Trade Genius make cryptocurrency trading more accessible than ever, enabling everyday investors to join the craze. Over the weekend, purchases of $TRUMP coins on Trade Genius skyrocketed in tandem with the non-crypto memes from Trump’s inauguration.
Below, find out everything you need to know about the $TRUMP coin, why it’s worth billions, and how Trade Genius makes buying meme coins easy.
What is the $TRUMP meme coin?
Meme coins are a type of cryptocurrency inspired by popular internet or cultural trends. One of the most well-known, aside from Trump’s, is Dogecoin, which was created as a joke and features an image of a dog instead of a president on its coin.
On Friday, January 17, Trump hosted a Crypto Ball and surprised the crowd by launching his first official meme coin dubbed “$TRUMP.” It’s marketed by an image of Trump holding up his fist with his battle cry catchphrase that became popular after he survived an assassination attempt over the summer.
The value of $TRUMP coin, like all meme coins, is purely speculative. It has no practical purpose or functionality beyond the symbolic act of showing support and political allegiance to Trump. However, fueled by the buzz surrounding its launch and Trump’s inauguration, the coin shot up, surging over 600% within its first day of trading.
Why is it worth billions of dollars?
The $TRUMP coin was launched at almost $6.50 on Friday and soared over the weekend, reaching a high of $73 on Sunday before dropping to $36 on Monday, according to CoinGeeko.
The estimate of Trump’s net worth, referenced earlier, is based on the fully diluted valuation of $TRUMP coin, which is the sum of the coin’s total supply (if it were in circulation) based on the current market price. Trump owns 800 million $TRUMP coins not yet in circulation, which are held through various affiliate companies.
According to CoinGeeko, the coin’s fully diluted valuation peaked at $72 billion on Sunday before dropping to $35 billion by Monday’s close. How much profit Trump ultimately earns from these holdings as they are sold off over the next three years will largely depend on the coin’s price stability, which may be influenced by his performance as president.
To put this into perspective, imagine Lil Baby launches a meme coin. Its value spikes the day he drops a new album. If the album has strong sales and gains widespread acclaim, the coin’s price will likely fluctuate but finish the week on an upward trend. On the other hand, if the album flops, the coin’s value will plummet and may not recover to pre-release levels.
How are people buying $TRUMP coins?
Crypto buyers, big and small, rushed to buy $TRUMP coins on its opening night as its value shot up. While there are various ways to buy meme coins, one of the easiest is Trade Genius. Available on both the Apple App Store and Google Play, Trade Genius streamlines trading by making it easier, safer, and more seamless to buy tokens across different blockchains.
Although $TRUMP coins are native to the Solana blockchain, Trade Genius allows users to purchase tokens from Solana, Ethereum, and more—all in one place.

The app’s cloud wallet not only eliminates the need to manage multiple wallets on different blockchains, but it’s also self-custodial. This means users have full control over their funds and private keys rather than entrusting them to a third party, such as a crypto exchange like Binance. The result? Faster, cheaper transactions with no intermediaries.