This month, Drake finally confirmed what the fan conspiracies had been screaming for months: ICEMAN is real—and it’s coming. On July 4th, he kicked off the first episode of his ICEMAN livestream series and released the new single, “What Did I Miss?”, which debuted No. 2 on the Hot 100.
He then headlined a full weekend of sets at London’s Wireless Festival for their 20th anniversary, bringing out everyone from Lauryn Hill (yes, she was on time) to Central Cee, who helped tease a brand-new song live onstage. That track finally dropped July 24, along with episode two of ICEMAN, where Drake plays peek-a-boo with a human-sized Pinocchio doll and hints at even more cryptic plotlines to come.
If nothing else, July proved that Drake’s ICEMAN rollout is part rap campaign, part cinematic universe—and he’s nowhere near the final act.