Few other artists are having a breakout year like BossMan Dlow. After convincing the world to “Get In With Me” at the top of 2024, he kept his foot on the gas of his Bentley Bentayga at “I don’t love my life” speed—and it paid off.
His extensive vocabulary of different ways to describe being a boss—the biggest, real motion-getter, Mr Pot Scraper—just got a new edition. Selected as Spotify’s next RADAR Artist, Dlow joins Sexyy Red and Peso Pluma on a list of talent recognized by the streaming platform in the past.
Similar to XXL’s Freshman Class, RADAR is Spotify’s leading program to spotlight emerging artists worldwide. Since its 2020 inception, the handpicked selects have catapulted to bigger fame, benefiting from the program’s playlist placement and exposure.
The recognition echoes the success his music already preaches. Like any good pastor, Dlow has signature storytelling techniques to deliver his get your money up sermons. Sound effects frequently replace words (“Pockets full of (cluck sound) I’m starting to walk like a chicken,” he raps on “Talk My Shit”), and background noises of revved engines and money counters are as common as ad-libs.
If this year’s Spotify Wrapped had a musical phase for a month of only listening to Dlow, it would be called dope-dealing motivation. No one makes you want to go full-send into a rinse-and-repeat cycle of chasing the bag and irresponsibly spending it quite like he does.
His mixtape, Mr Beat The Road, released in March, draws you into a world where the terms “inflation” and “recession” don’t exist. For 39 minutes, he’s your life coach teaching you how to grind until your “left pockets full of pink fifties, right pocket got blues in it.” All you gotta do is…
The infectiousness of Dlow’s hustler rap has been co-signed by Lil Baby, Sexyy Red, Rob49, and GloRilla—all of whom he’s collaborated with in the last year. Gunna recently named him as the artist he’s listening to, telling Rap Caviar, “I be going BossMan Dlow like a motherf*cker, like he hard, I know all that n***a words bruh.”
His output in 2024 alone is proof of the grind his turnt-up lyrics inspire, and he’s not done. His debut studio album, Dlow Curry, arrives on Dec 13—the same day he performs at Rolling Loud Miami.
Whether you’re a day-one Big Za fan, a newcomer, or a car-chasing cop on the Dlow wave, you can keep disassociating from the current economic climate with his new project. Add his induction to Spotify’s RADAR program, and it’s safe to say 2025 will be an even bigger year for road-running anthems.
