In the past few weeks, Ye has made a loud return to social media, taking aim at anything—and anyone—that crosses his mind. As expected, his posts have been completely unfiltered, sparking plenty of double-takes along the way.
Despite claiming he was done with social media, much like an annoying ex who can’t let go, Ye quickly went back on his word. His latest outburst targeted yet another major sports brand, accusing them of stealing his designs.
Ye vs. Nike
On February 18, Ye posted a picture of Nike’s upcoming GT Future sneaker with a blatantly sarcastic caption.
“THIS NEW NIKE DESIGN REALLY MOVED US / REALLY INSPIRED US AT YEEZY WE APPRECIATE YOU GUYS WORK TO THE TEAM TEAM BEHIND THESE THANK FOR MAKING SOMETHING NEW AND SPECIAL, LOVE YE,” he said.
Nike and Ye previously collaborated on Air Yeezys, but their partnership ended in 2013, and the rapper teamed up with Adidas the following year. Nike has not commented yet on Ye’s newest post.
The timing couldn’t be more ironic: on the same day Ye criticized Nike for allegedly ripping off his designs, his ex-wife, Kim Kardashian, announced that her apparel brand, SKIMS, will be collaborating with Nike on a new women’s line.
Titled NikeSKIMS, it’s set to offer “an extensive line of training apparel, footwear and accessories designed to meet the unique needs and preferences of women athletes around the world” and launch in America this spring.
Adidas is usually the target of Ye’s rants, and the rapper has been spotted wearing their rival athleisure brand, Nike, multiple times over the last few years. However, he seems to have changed his tune, and time will tell if he has more specific critiques of Nike’s link-up with his ex-wife. Meanwhile, he continues to post online and promote upcoming products like the YZY SL-01 shoes.
