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The Yeezy and Adidas Beef is Far From Over

In a new online rant, Ye accuses the company of theft and oppression.

Maddie Gee

In 2013, the partnership between Ye and Adidas started off as many marriages do—hopeful, prosperous, and inspiring. But over the next decade, things deteriorated, and resentment set in on both sides. Following a string of controversies, including Ye saying that Adidas “can’t drop me” regardless of his antisemitic comments, Adidas terminated their partnership in 2022. 

Adidas’ big move led to a nasty divorce filled with lawsuits and trash-talking that eventually was settled out-of-court in October 2024. Regardless, just like your one ex who still comments on your IG stories, Ye has unresolved feelings with the company. 

 

New Year, Same Ye

In a new Instagram post on January 8, Ye got back into his long caption bag and accused Adidas of hiding his Yeezy site in the Google search results for his website. Correcting the grammatical errors in the long-winded rant, Ye said: 

“When you google Yeezy.com, the Adidas site comes before the Yeezy site. Members at Adidas, stop doing this. Stop doing your moves to hold me back. Our partnership is done. You’re a 60-billion-dollar company that froze my accounts. Now I’m back on my feet (no pun intended), and I’m not going to stand for this (no pun again).” 

Ye continues to reference the “phenomenal work” he did for the company and accuses the company of intimidation, oppression, and theft of his designs. 

 

Ye comes for former collaborators

Ye also had plenty of time to mention Jerry Lorenzo, who partners with Adidas through his brand Fear of God. 

“Y’all know Jerry was corny and disloyal for doing work with Adidas after the way they handled things. I still showed up to his show that was a copy of my Hollywood Bowl show being the so-called bigger man, but I’m never doing that again for no one. It’s Yeezy over everything.” 

He accused all former collaborators and friends who own a clothing line of being fake friends with him to promote their own lines, which he believes are a rip-off of Yeezy. “They never wanted to truly work for the king. They wanted to use the king,” he said. 

He then highlighted Yeezy’s success since not working with Adidas, stating that “…The Yeezy.com site made 100 million dollars last year, and that was with it only being up for 6 months … People wanted to make me believe that I couldn’t do this on my own. We sold over a million pairs of pods, and I’ve been working on ten other styles for the past 2 years. It’s Yeezy for the people…” 

Despite all his conflict with Adidas, those online seem to have Ye’s back.

“The future is for independent creators. No more corporate control,” Ye’s problematic friend Candace Owens said in the comments of his IG post. 

While Adidas has yet to comment on Ye’s statement, they have reportedly removed all references to Yeezy products from their site. Hopefully, this means the two toxic lovers can be done once and for all.