Kanye West (Ye) was reportedly craving McDonald’s yesterday in Sweden as photos of the rapper and his new haircut emerged on social media, showing Ye hanging out at the worldwide food chain. Apparently, Ye was in the mood for something resembling a chicken sandwich, fries and a chocolate milkshake as all of those items appear in McDonald’s new overseas ad campaign which is based on Ye’s eating habits.
A McCafe and what appears to be wings were pictured as well. (He may have been hungry!)
The advertisement reads: “It is a whole sea between the US and Donken in Trollhättan. But if you are craving, you are [sly smiling faced emoji].”
Then – in McDonald’s classic, yellow advertising font – is the slogan of the campaign, “Treat Yeself,” an obvious play on a combination of the rapper’s name and the age old saying, “Treat Yourself.”