Snoop Dogg officially owns Death Row Records, the legendary record label started by Suge Knight, Dr. Dre, The D.O.C. and Dick Griffey in 1991, according to Business Wire. Snoop joined Death Row as an artist in 1993 where he found great success with the acclaimed, Doggystyle. Now, almost 30 years later, Snoop will release B.O.D.R. on February 11 as an artist and an owner.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop said. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
Countless stars have emerged to congratulate Snoop, most notably Kanye West who posted his reaction to Instagram. “Snoop acquiring Deathrow is Black Future Month as F*ck!” he said.
Kanye has received some criticism from the black community for criticizing Black History Month in favor of what he calls Black Future Month. Regardless, it is a huge achievement for Snoop.