The unexpected collaboration between United Masters, Ally, and Earn Your Leisure created a unique two-day pop-up event at SXSW 2023, which left everyone wondering when they would join forces again.
The first day of the event, “The Breakthrough,” presented by Intuit, was an unforgettable collection of musical performances from Iman Europe, Piff Marti, and LaRussell, who stole the show. Despite the unexpected Texas rain shower, United Masters managed to create an intimate living room vibe inside the venue, making the experience even more special. LaRussell’s electrifying performance had everyone on their feet, rapping along with him, as he ventured into the crowd, making them feel like part of the show. In-between the musical performances, attendees lined up for the Intuit Breakthrough Rap Booth, where they could show off their own skills.
The second day of the event was all about education and inspiration, with a series of enlightening panels on the importance of knowing your worth, financial literacy, and insights into the creative game. Attendees were captivated by the expert speakers, who shared invaluable knowledge and answered their questions, eager to learn and grow. Many came in with notepads, pens and phone in hand to record the gems that were dropped that day. The highlight of the day was a live, in-person session hosted by the popular podcasters Rashad Bilal and Troy Millings from Earn Your Leisure, who engaged in an easy-going conversation with Jadakiss and Ryan Leslie. The open-air courtyard was buzzing with positive energy, as old school met new school, and the audience was left feeling inspired and uplifted.
As Texas weather unexpectedly turned cold, Earn Your Leisure came in handy with their merchandise of crewnecks and hoodies, making sure everyone stayed warm while enjoying the event. The night ended with fantastic performances from Liana Banks, $hyfromdrate, and BigXthaPlug, who managed to warm up the crowd despite the chilly weather. The event was an experience like no other, curated by United Masters, who created an environment where everyone who attended felt like family. Lifelong friendships were forged, and creative collaborations were born that will undoubtedly inspire and innovate the industry for years to come.