At the beginning of the month, K. Dot put the final nail in Drake’s coffin. Proving he’s the only rapper “as big as the Super Bowl,” he was announced as the headliner for next year’s halftime show on September 8. Upstaging the chatter about Lil Wayne being snubbed, he dropped “Watch The Party Die” a few days later, right as the MTV VMAs were beginning. He put the music industry and hip-hop’s surrounding culture on blast, dissing what commercial rappers like Drake represent: materialism, the endless pursuit of pleasure, and the glorification of success.