After breaking the record for the largest debut of the year, moving over 604K units first week, Drake is continuing to prove why he holds the influence he does in the industry. Drake was meticulous with his release and it inevitably paid off, as he moved nearly 50K more units in his first week than Kanye West (309K).
We calculated the amount given the Spotify payout rate of .00437 payout per stream, and factoring that with the industry standard artist payout of 18%.
Keep in mind that is just an approximation – Drake more than likely has a better deal than the industry standard average; also, this does not take into account his revenue from Youtube, Apple Music, or joint collaborations / income from anything else he has agreed to.
How Many Streams did ‘Certified Lover Boy’ Get Compared to ‘Donda’?
Interesting enough, although Drake brought in a greater amount of first day streams, Kanye’s album seemed to have a higher performance in terms of longevity.
Certified Lover Boy
1st day – 153.4M
2nd day – 89.9M (-41.4%)
3rd day – 60.6M (-32.6%)
1st day – 95M
2nd day – 104M (+8.7%)
3rd day – 72.1M (-30.6%)
What Does This Mean?
At this point it is too soon to tell. Drake is on pace to secure the #1 rap album of the week again this week and this would accolade him as the first artist of this year to pull off such an accomplishment.
Also, nobody else can say that their album this year was certified Gold in its first week. Drake is almost over powered when the conversation comes to streaming.
It is also worth noting that this is Drake’s lowest debut since his debut, ‘Thank Me Later.’
$120,349 Total in 24 Hours
Drake racked in nearly 153,000,000 plays on his first day of release, this beat the previous record holder – which he also held with ‘Scorpion’, which brought in 132,000 single streams in a day.
Drake did not stop there, Apple Music also revealed that he had secured the highest debut of the year in just 12 hours of his release. What a time we are witnessing with music in regard to the digital streaming platforms.